Marketing Consultancy

Our added value, full-service approach includes working with you to plan and deliver effective marketing. This helps to drive target audiences to your website platform and supports the achievement of your health and wellbeing outcomes. Our proven track record includes design and marketing for Diabetes Book and Learn, First for Wellbeing, Essex Wellbeing Service, and Essex Working Well.

Our impactful campaigns, which are measured and evaluated to maximise return on investment, can include all marketing strategies, content creation and delivery of online and offline marketing including PR, social media, Search Engine Optimisation and pay per click advertising.

Branding

Effective marketing starts with effective branding and design. Together with our senior designers, we’ll work with you to fulfil your vision for a striking website design look and feel. Our goal is to deliver a first-class user experience for people who are accessing and navigating their way around the website and we use digital tools to assess and improve the user experience.

Social Media

In today’s digital world is an essential component of any marketing and we have a proven track record in delivering social media campaigns which build awareness and increase audience followings through the creation of compelling content including videos and well-designed graphics.

Through effective social media (both organic and/or paid for campaigns including Facebook advertising) we help drive website visitors, influence behaviour change and increase the involvement of target audiences by connecting emotionally with people’s desire to improve their health and wellbeing.

Advertising

Strategies we deliver can also combine Search Engine Optimisation (so your website can be easily found) and Pay Per Click search and display digital advertising.

Offline advertising and marketing as part of an integrated approach can include ‘point of sale’ leaflets positioned in high footfall areas including Supermarket Pharmacies; bus backs; posters and local community radio advertising.

Stakeholder Engagement

We help commissioners deliver a coordinated approach to communications with stakeholders whose involvement and support is important to the successful set up and delivery of the service. These could include, for example, the local providers of courses and activities for social prescribing including the voluntary and community sector leaders; GP Practice Managers and local HCPs; NHS Trust leaders; Clinical Commissioning Groups; health networks, patient groups and Healthwatch.

Communications plans we can produce and deliver with you can include planning and delivery of service design consultations and engagement workshops, as well as newsletters and PR/media relations to launch the service and build understanding through press (online and offline) and broadcast media.